Since finishing school and starting this blog, I have been wondering “can social media benefit my business?”
Like many people, I am guilty of spending FAR too much time on social media, I hate to admit that I spent countless hours trolling through my feed watching videos, or sharing funny posts.
This got me wondering if Social Media would be a benefit or a time waster for my business.
The Social Media Trap
We all love social media, there is no doubt about it. In todays day and age we are all on social media via one plat form or another, and we all waste precious time on social media.
My kids are no strangers to social media either, they are constantly on YouTube watching people unveil toys, or create slime, and my son is always on Twitch.
To be fair Kevan and I are constantly on social media, whether it is Facebook, Twitch, YouTube or Pintrest. We spend countless hours during the day surfing our social media sites.
We get sucked into watching hours of videos, or reading jokes, browsing pictures, and yes even creeping friends profiles.
Millions of people do, so this should be a no brainer right? If I want my business to grow, then social media must be the solution.
Maybe… Then again Maybe not
Benefits Of Social Media
Social Media has countless benefits, for my self it is an excellent way of keeping in touch with family and friends. Especially those that are more than a quick 15-minute drive away. I love that I can share pictures, my kids milestones, or even quick hello videos with my aunts in Mexico. I am also able to see and read what they have been up to, and it forms a sort of closeness that we wouldn’t otherwise have if it were not for social media.
Some people use it to gather followings for their business and fan pages, as I have watched many game streamers do using their social media sites and twitch accounts. As I mentioned before, Kevan and I enjoy watching a select few gamer’s stream their video games on Twitch. We do not always enjoy what is on TV, and don’t always feel like playing the games ourselves. For a professional video gamer, this would be a great opportunity to earn an income, play the games and keep an audience engaged and entertained with comments and dialog.
Others use it to let customers know about their new products and services, which can be very useful and cost effective. Businesses are opting out of spending countless dollars on printing up advertisement, having it mailed out only to likely end up in the bottom of a recycling bin. A quick post that is going to be shared by many people would be a fast and effective.
Downfalls Of Social Media
The biggest set back of using social media in my opinion would be time wasted, it takes a great amount of awareness to avoid being sucked into the news feed.
You hop online to check one quick thing, or post a quick post, and before you know it you’ve seen something interesting in your news feed and you soon forget to do what you intended to do. Or you end up wasting more than 5 minutes of your time following link after link, or video after video, and maybe you’ve even decided to play a game!
This happens to me All the time, I hop on quickly to check something, and always wind up seeing something shiny and get totally distracted from what I intended to do. I usually find my self watching some cute kitty or puppy doing something silly, and then I share that with all of my family and friends. Who then share something with me, so the social media circle of life continues…
Some social media sites cap off how many views are actually seeing your posts now, you may have a huge following list, and only a small percentage of those followers are actually seeing your content. Many social media sites make you jump through hoops, or pay money in order to have your target audience reached. The idea of making money online is certainly not to spend money online in order to achieve this.
All In Moderation
As I was completing some training with Wealthy Affiliate, an interesting article came up in one of my lessons.
It was not about using or not using social media to promote my business, but rather suggesting that if I plan to use social media do so in moderation and with a thoughtful planned out time.
It was recommended that I choose certain platforms that I will actually engage in, spend no more than 15 minutes a day updating those social media sites with helpful, thoughtful and engaging content. Do not avoid the platforms I do not use, rather use them to share thoughtful and meaningful content with others. Do not waste time trying to obtain a following on these platforms, if your content is helpful and well-thought-out, it will be liked or shared. You know the saying, if you build it they will come?
Scheduling two or three times a day that you can use social media for business would be a great idea, as long as you are diligent and stick to your time frame. I recommend the use of some sort of magical force to avoid getting caught up in the news feed, and those gosh darn cute squishy puppy dogs!
At the end of the day, Social Media is not a bad tool, it is all in how we humans use social media. And let’s face it, most of us at one point or another, do not use social media wisely.
My goal for my business is to use social media using the recommended guidelines I learned about in my Wealthy Affiliate training, which you can read and learn from as well by clicking this link RIGHT HERE
What do you think? Is Social Media Beneficial?
Let me know in the comments, share your thoughts and ideas with me